" Just because your ad looks good is no insurance that it will get looked at "  

William Bernbach,
quoted in Bill Bernbach (1989), DDB Needham Worldwide.

These days there is a lot of banter about Search Engine Optimization (SEO) of websites. If you are unfamiliar with the term it simply means getting your site listed as high as possible ( on the front page, hopefully ) with Google, Yahoo, MSN, Lycos and other search engines.

Basically, there are two ways to do it. You can pay the search engines listed above a lot of money and still there is no guarantee you will make the front page of the search or you can engage Stokes IT who employ experts in Internet Marketing to get you listed with the popular search engines.

The way you get yourself listed in a search engine is by increasing the page ranking for each of the pages or at least your home page of your website. The page rank of a web page is determined by search engines such as Google by the number of quality links that are linking to your page. By quality links I mean websites with high page ranking.

If your website is not ranked highly in search engines, there is little chance of alerting potential customers of its existence. A website that is ranked highly has a much greater inflow of traffic from the web.

Stokes IT provides Search Engine Optimization (SEO) tactics that allow your website to attract ‘crawlers’ used by search engines to discover pages. This will allow your website to be easily accessed if its keywords are typed into a search engine.